wake up call

One of the first steps in growing your business is confronting the brutal facts and asking yourself some tough questions:

  • what are we doing right?
  • what are we doing wrong?
  • are we being honest, or are we fooling ourselves?

When you take a long, hard look at your situations, the truth should become self-evident.

To help you discover the real truth about your business, ask open and honest questions, such as “Is this strategy working?” and “What can we do better?”

Talk to your clients, employees, and suppliers—in fact, everyone whose opinion you value—and ask, “What is the one thing that we could be doing better?”

Also ask, “What went wrong?” “What went right?” “Why do we get the business that we do?” and “What keeps us from getting the business that we don’t get?”

“Self-reflection is the school of wisdom.” 
-Baltasar Gracian

Getting answers to these tough questions through open dialogue with your clients, employees, and suppliers will help to provide you with information that you can use to solve most problems.

More importantly, having a framework of questions like this helps you to confront issues that shouldn’t be ignored.

The Stockdale Paradox, a concept named for Admiral James Stockdale, a prisoner of war in North Vietnam for over seven years. I feel that his paradox sums up this reflection secret. In Jim Collins’ book From Good to Great: Why Some Companies Make the Leap and Others Don’t (Harper Collins, 2001), he states,

Every good-to-great company embraced what we came to call the Stockdale Paradox.You must maintain unwavering faith that you can and will prevail in the end, regardless of difficulties, AND at the same time, have the discipline to confront the most brutal facts of your current reality, whatever they might be.

Where do you stand on your cost structure?  Are you in the red or the black?  Do you need to consider cutting headcount to make sure you’re still healthy? Have you confronted the Brutal Facts when it comes to your financials?  Has your world changed and you’re not willing to confront it?

How often do you confront your current reality?


*dpt imel artikel2 macam ini di mailist. berasa kejedug. hahah..

wake up call


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